Users will soon have a updated setting that allows them to lessen the amount of AI-created media appearing in their timelines. This step comes as the company announced that it presently contains more than 1 billion AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global launch. This development coincides with a increase in AI-generated material, fueled by emerging content generation software.
AI Content on Other Platforms
Recent reports that almost one in 10 of the most rapidly expanding content creators on a competing service only show content made by AI. A considerable share of this content is deemed mass-produced AI material, a term for substandard, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, from AI artwork to science explainers, and we intend to give people the option to adjust the amount of that, depending on their own choices,” stated a company executive.
Scale of AI Content
The platform announced that there are currently 1.3bn videos on its service labeled as AI-generated. Collectively, more than 100 m media items are uploaded to the app every day, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be capable of limit or boost the level of artificial media they see by using the content preference option in the application and choosing AI-made media. Other topics that can already be modified under the tool encompass news, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s policies mandate creators to identify convincing AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its user guidelines.
In addition, the service will henceforth attach an AI-generated tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This action is aimed to stop users from attempting to evade the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a $2m awareness program for professionals and organizations to develop learning resources about using AI responsibly. This project will benefit non-profit groups focused on teaching computer science.
Content Safety Approach
TikTok has justified its safety measures, during debate over plans to cut jobs for numerous safety staff in Britain. The company is set to eliminate hundreds of positions in its content moderation team in its British office, with labor groups and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it is viewed by humans. The company announced a significant reduction in explicit and harmful content seen by human moderators over the past year due to reliance on its AI tools.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
